For years, natural deodorant felt like one of those products people wanted to love… but quietly struggled with.

Too irritating.
Too drying.
Too heavily fragranced.
Too inconsistent.
Too many white stains on black clothing.
Too many products that worked beautifully for a week… until suddenly they didn’t.

And honestly?
We were frustrated too.

So instead of continuing to search for the perfect natural deodorant, we decided to create it ourselves.

The Goal Was Never Just “Natural”

When we began formulating The Best Deodorant, we were not interested in simply making another trendy clean beauty product.

We wanted to solve the actual problem.

A natural deodorant that:
worked consistently,
felt comfortable on sensitive skin,
did not sting,
did not stain clothing,
and fit seamlessly into everyday life.

Simple goals.
Surprisingly difficult to achieve.

A Different Approach To Odor

After years of researching ingredients and testing formulas, founder Natalie Shultz realized something important:

Most natural deodorants focus heavily on covering odor after it already exists.

But what if the focus shifted toward supporting balance on the skin instead?

That change in perspective became the foundation for The Best Deodorant.

Instead of relying on overpowering fragrance or harsh ingredients, the formula was designed to work more intelligently and gently with the body.

Two Years Of Formulating

This was not an overnight product launch.

The formula behind The Best Deodorant took nearly two years of testing, reformulating, refining, and real-life wear testing before Natalie felt confident enough to release it.

Because at Love + Be Well, products are never rushed simply to follow trends.

They are created slowly, intentionally, and only released when they genuinely feel ready.

The Response Was Immediate

Shortly after launching, messages began pouring in from customers who had nearly given up on natural deodorant completely.

People who had tried everything.
People frustrated by irritation.
People tired of products that stopped working after a few weeks.
People who wanted something that felt both effective and gentle.

Hearing those stories has remained one of the most meaningful parts of creating this product.

Natural Products Should Still Feel Luxurious

One thing we believe deeply is this:

Choosing natural products should never feel like settling.

Natural skincare and body care can still feel elevated, beautiful, effective, and thoughtfully made.

That philosophy lives inside every product we create — especially The Best Deodorant.

Because caring for yourself should feel simple, supportive, and quietly luxurious.

Not complicated.

Not irritating.

Not overwhelming.

Just beautifully functional.

Love + Be Well,
Natalie

There are moments in business that feel almost impossible to process while they are happening.

This was one of them.

When we first started Love + Be Well, everything was handmade in small batches with a very simple goal:
create products that genuinely helped people while staying true to the slower, more intentional life we believed in.

No giant investors.
No massive corporate teams.
No elaborate launch strategies.

Just heart, persistence, and a skincare studio filled with ingredients, ideas, and a lot of late nights.

So receiving the news that The Best Deodorant had been shortlisted for the Pure Beauty Awards UK honestly felt surreal.

A Small Brand From Virginia… Standing Beside Global Beauty Brands

Out of hundreds of entries submitted from beauty brands around the world, The Best Deodorant was selected as a finalist for Best New Natural Product.

And yes…
standing alongside major industry names felt both wildly exciting and slightly unbelievable.

Especially considering this product began as a personal mission to solve a problem so many people quietly struggled with:
finding a natural deodorant that actually worked comfortably in real life.

Without irritation.
Without staining.
Without overpowering fragrance.
Without disappointment.

The Product That Changed Everything For Us

The Best Deodorant became one of those products that customers could not stop talking about once they tried it.

The messages started almost immediately:
people saying they had finally found a natural deodorant they could trust,
people who had given up on clean deodorants entirely,
people shocked they no longer felt self-conscious halfway through the day.

As a founder, there is something deeply meaningful about creating a product that genuinely becomes part of someone’s everyday life.

Especially something as personal as body care.

Recognition We’ll Never Forget

The Pure Beauty Awards are known within the beauty industry for recognizing innovation, efficacy, and thoughtful formulation.

To see our small handmade brand included in that conversation meant more than we can properly put into words.

Not because awards define success.

But because moments like this quietly remind you that thoughtful products, created slowly and intentionally, still matter.

Most Of All, Thank You

None of this would have happened without the incredible support of our customers, community, ambassadors, and longtime supporters who believed in this brand from the beginning.

Every order.
Every review.
Every message.
Every person sharing our products with a friend.

You helped build this.

And whether we win awards or simply continue creating products people genuinely love using each day, that will always be the part that matters most to us.

Love + Be Well,
Natalie

We polled approximately 500 of you on which natural deodorants you have tried and failed you. A total of 44 brands were reported, now that may sound ludicrous, but we certainly believe you, as every single natural deodorant we tried failed us too. 

Let’s talk about something very normal that nobody really wants to talk about:

Pit stink.

Honestly?
Body odor happens.

And despite what perfectly polished beauty marketing may try to convince us otherwise, every body is different.

Stress,
diet,
hormones,
sweat,
environment,
genetics,
hydration,
and even alcohol can all influence how our body smells.

That is simply part of being human.

At Love + Be Well, we have always believed the goal is not obsessing over perfection —
it is supporting the body more naturally and gently instead.

Why Natural Deodorant Can Feel Different At First

One thing many people notice when switching to natural deodorant is that the transition period can feel… frustrating.

Especially if they are used to conventional products that rely heavily on:
aluminum,
heavy fragrance,
or pore-blocking ingredients.

Natural deodorant works differently.

Instead of aggressively shutting down sweat, many plant-based formulas focus more on supporting balance while helping manage odor naturally.

And honestly?
That adjustment period is very real for some people.

Why We Believe In Pit Detoxing

Just like pores on the face can become congested, underarm pores can experience buildup too.

Think:
product buildup,
sweat,
dead skin,
oil,
and environmental debris.

Over time, all of that can leave the underarm area feeling imbalanced.

A pit detox helps refresh the skin by supporting:

• gentle exfoliation
• pore cleansing
• removal of buildup
• healthier skin balance overall

Not harshly.
Not aggressively.
Just supportively.

Step One: Exfoliation

One of the most important parts of pit detoxing is gentle exfoliation.

Dead skin buildup can trap sweat, oil, and debris against the skin, which can contribute to odor and congestion.

Gentle exfoliation helps refresh the skin surface while supporting smoother, healthier-looking underarms overall.

At Love + Be Well, we always lean toward exfoliation that feels nourishing rather than abrasive.

Step Two: Detox Mask

After exfoliation, detox masks help support a deeper reset by helping draw out buildup and impurities from the pores.

Especially when paired with probiotics and barrier-supportive ingredients.

One thing people often notice afterward is that the underarm area simply feels:
fresher,
cleaner,
lighter,
and more balanced.

Not because the body stopped functioning naturally —
but because the skin feels less congested.

Why Probiotics Matter

One thing we continually return to is supporting the microbiome.

Your skin contains beneficial bacteria that help maintain balance naturally.

At Love + Be Well, we especially love probiotic deodorant because it works with the skin rather than constantly overpowering it with harsh ingredients or excessive fragrance.

That softer approach aligns beautifully with how we believe skincare and body care should feel overall.

Sweat Is Not The Enemy

One thing we always want to remind people:

Sweating is normal.
And honestly?
It is healthy.

The goal is not to completely stop the body from functioning naturally.

The goal is helping support healthier balance while feeling fresh and confident at the same time.

There is a big difference.

Lifestyle Plays A Role Too

One thing many people notice is that body odor changes depending on:
diet,
stress,
hydration,
alcohol,
hormones,
exercise,
and overall wellness.

The body is constantly responding to what is happening internally and externally.

That is why we believe wellness and skincare are always connected.

The Kind Of Body Care We Believe In

At Love + Be Well, we are not interested in overly harsh body care routines that leave skin irritated or stripped.

We are interested in helping skin feel:
healthy,
balanced,
comfortable,
supported,
and naturally fresh.

Because caring for the body should feel grounding —
not punishing.

And honestly?
That softer approach usually works far better long term anyway.

Love + Be Well,
Natalie

Naming a product “The Best Deodorant” is admittedly a bold move.

But honestly?
After years of researching, testing, reformulating, failing, and trying nearly every natural deodorant available at the time…
the name finally felt earned.

Because this product was never created casually.

It came from necessity.

The Beginning Of The Journey

Back in 2014, after my diagnosis with multiple sclerosis, my entire life changed.

I began looking at wellness through a completely different lens.

What started with food slowly expanded into every area of my life:
household products,
beauty products,
skincare,
and personal care.

I began paying attention to ingredients.
Reading labels differently.
Questioning products I had trusted for years.

And honestly?
Finding truly clean products that actually worked felt almost impossible at the time.

Especially deodorant.

The Natural Deodorant Struggle Was Real

I tried everything.

Natural deodorants that:
stopped working after two weeks,
left rashes,
stained clothing,
burned,
irritated,
or simply did not work at all.

And after enough failed attempts, I kept coming back to one question:

Why do we actually stink in the first place?

Because once I understood the “why,” I realized the solution had to work with the body —
not against it.

We Are Supposed To Sweat

One thing that became very clear to me during my research was this:

Sweating is normal.

The body is designed to sweat.

Many conventional deodorants focus heavily on blocking sweat and overpowering odor with fragrance.

But I wanted to create something different.

Something that supported the skin naturally instead of constantly fighting it.

The Microbiome Changed Everything

The breakthrough came when I began studying the skin microbiome and bacterial balance.

Underarm odor is heavily connected to bacteria balance on the skin.

When the skin’s natural environment becomes imbalanced, odor can increase.

That completely shifted my approach.

Instead of trying to simply mask odor, I focused on supporting healthy bacteria balance using:
live probiotics,
mineral salts,
botanical ingredients,
and pH-supportive formulations.

That became the foundation of The Best Deodorant.

What Makes The Formula Different

At Love + Be Well, we intentionally formulated The Best Deodorant without many of the ingredients people commonly struggle with in natural deodorants.

No baking soda.
No aluminum.
No alcohol.
No heavy residue.
No overpowering fragrance.

Instead, we focused on ingredients that support the skin gently while helping maintain freshness naturally.

The formula includes:

• mineral salts
• rose water
• alcohol-free witch hazel
• cold-pressed aloe
• live probiotics
• essential oils

Simple ingredients working together intentionally.

Why People Connected With It

What surprised me most after launching The Best Deodorant was how many people shared the exact same frustrations I had experienced myself.

People were exhausted from:
constant irritation,
wasted money,
failed natural deodorants,
and products that made them feel uncomfortable in their own skin.

That is why this product became so much bigger than deodorant for us.

It became about helping people feel confident again while still aligning with cleaner living choices.

The Philosophy Behind Everything We Create

At Love + Be Well, every product begins with the same intention:

Create something supportive, nourishing, and thoughtfully formulated without compromising on performance.

Because clean beauty should still work beautifully.

And honestly?
People should not have to choose between effectiveness and ingredients they feel good about using daily.

The Kind Of Wellness We Believe In

One thing I have learned throughout this journey is that wellness is deeply personal.

For me, ingredient awareness became non-negotiable.

Not from fear —
but because I know firsthand how deeply the body can respond to what we consume and surround ourselves with.

That awareness shaped this entire company.

And it continues guiding every formula we create today.

Love + Be Well,
Natalie