A Quiet Little Dream We Never Expected
There are moments in business that feel almost impossible to process while they are happening.
This was one of them.
When we first started Love + Be Well, everything was handmade in small batches with a very simple goal:
create products that genuinely helped people while staying true to the slower, more intentional life we believed in.
No giant investors.
No massive corporate teams.
No elaborate launch strategies.
Just heart, persistence, and a skincare studio filled with ingredients, ideas, and a lot of late nights.
So receiving the news that The Best Deodorant had been shortlisted for the Pure Beauty Awards UK honestly felt surreal.
A Small Brand From Virginia… Standing Beside Global Beauty Brands
Out of hundreds of entries submitted from beauty brands around the world, The Best Deodorant was selected as a finalist for Best New Natural Product.
And yes…
standing alongside major industry names felt both wildly exciting and slightly unbelievable.
Especially considering this product began as a personal mission to solve a problem so many people quietly struggled with:
finding a natural deodorant that actually worked comfortably in real life.
Without irritation.
Without staining.
Without overpowering fragrance.
Without disappointment.
The Product That Changed Everything For Us
The Best Deodorant became one of those products that customers could not stop talking about once they tried it.
The messages started almost immediately:
people saying they had finally found a natural deodorant they could trust,
people who had given up on clean deodorants entirely,
people shocked they no longer felt self-conscious halfway through the day.
As a founder, there is something deeply meaningful about creating a product that genuinely becomes part of someone’s everyday life.
Especially something as personal as body care.
Recognition We’ll Never Forget
The Pure Beauty Awards are known within the beauty industry for recognizing innovation, efficacy, and thoughtful formulation.
To see our small handmade brand included in that conversation meant more than we can properly put into words.
Not because awards define success.
But because moments like this quietly remind you that thoughtful products, created slowly and intentionally, still matter.
Most Of All, Thank You
None of this would have happened without the incredible support of our customers, community, ambassadors, and longtime supporters who believed in this brand from the beginning.
Every order.
Every review.
Every message.
Every person sharing our products with a friend.
You helped build this.
And whether we win awards or simply continue creating products people genuinely love using each day, that will always be the part that matters most to us.
Love + Be Well,
Natalie
