Why We Created The Best Deodorant
For years, natural deodorant felt like one of those products people wanted to love… but quietly struggled with.
Too irritating.
Too drying.
Too heavily fragranced.
Too inconsistent.
Too many white stains on black clothing.
Too many products that worked beautifully for a week… until suddenly they didn’t.
And honestly?
We were frustrated too.
So instead of continuing to search for the perfect natural deodorant, we decided to create it ourselves.
The Goal Was Never Just “Natural”
When we began formulating The Best Deodorant, we were not interested in simply making another trendy clean beauty product.
We wanted to solve the actual problem.
A natural deodorant that:
worked consistently,
felt comfortable on sensitive skin,
did not sting,
did not stain clothing,
and fit seamlessly into everyday life.
Simple goals.
Surprisingly difficult to achieve.
A Different Approach To Odor
After years of researching ingredients and testing formulas, founder Natalie Shultz realized something important:
Most natural deodorants focus heavily on covering odor after it already exists.
But what if the focus shifted toward supporting balance on the skin instead?
That change in perspective became the foundation for The Best Deodorant.
Instead of relying on overpowering fragrance or harsh ingredients, the formula was designed to work more intelligently and gently with the body.
Two Years Of Formulating
This was not an overnight product launch.
The formula behind The Best Deodorant took nearly two years of testing, reformulating, refining, and real-life wear testing before Natalie felt confident enough to release it.
Because at Love + Be Well, products are never rushed simply to follow trends.
They are created slowly, intentionally, and only released when they genuinely feel ready.
The Response Was Immediate
Shortly after launching, messages began pouring in from customers who had nearly given up on natural deodorant completely.
People who had tried everything.
People frustrated by irritation.
People tired of products that stopped working after a few weeks.
People who wanted something that felt both effective and gentle.
Hearing those stories has remained one of the most meaningful parts of creating this product.
Natural Products Should Still Feel Luxurious
One thing we believe deeply is this:
Choosing natural products should never feel like settling.
Natural skincare and body care can still feel elevated, beautiful, effective, and thoughtfully made.
That philosophy lives inside every product we create — especially The Best Deodorant.
Because caring for yourself should feel simple, supportive, and quietly luxurious.
Not complicated.
Not irritating.
Not overwhelming.
Just beautifully functional.
Love + Be Well,
Natalie
A Quiet Little Dream We Never Expected
There are moments in business that feel almost impossible to process while they are happening.
This was one of them.
When we first started Love + Be Well, everything was handmade in small batches with a very simple goal:
create products that genuinely helped people while staying true to the slower, more intentional life we believed in.
No giant investors.
No massive corporate teams.
No elaborate launch strategies.
Just heart, persistence, and a skincare studio filled with ingredients, ideas, and a lot of late nights.
So receiving the news that The Best Deodorant had been shortlisted for the Pure Beauty Awards UK honestly felt surreal.
A Small Brand From Virginia… Standing Beside Global Beauty Brands
Out of hundreds of entries submitted from beauty brands around the world, The Best Deodorant was selected as a finalist for Best New Natural Product.
And yes…
standing alongside major industry names felt both wildly exciting and slightly unbelievable.
Especially considering this product began as a personal mission to solve a problem so many people quietly struggled with:
finding a natural deodorant that actually worked comfortably in real life.
Without irritation.
Without staining.
Without overpowering fragrance.
Without disappointment.
The Product That Changed Everything For Us
The Best Deodorant became one of those products that customers could not stop talking about once they tried it.
The messages started almost immediately:
people saying they had finally found a natural deodorant they could trust,
people who had given up on clean deodorants entirely,
people shocked they no longer felt self-conscious halfway through the day.
As a founder, there is something deeply meaningful about creating a product that genuinely becomes part of someone’s everyday life.
Especially something as personal as body care.
Recognition We’ll Never Forget
The Pure Beauty Awards are known within the beauty industry for recognizing innovation, efficacy, and thoughtful formulation.
To see our small handmade brand included in that conversation meant more than we can properly put into words.
Not because awards define success.
But because moments like this quietly remind you that thoughtful products, created slowly and intentionally, still matter.
Most Of All, Thank You
None of this would have happened without the incredible support of our customers, community, ambassadors, and longtime supporters who believed in this brand from the beginning.
Every order.
Every review.
Every message.
Every person sharing our products with a friend.
You helped build this.
And whether we win awards or simply continue creating products people genuinely love using each day, that will always be the part that matters most to us.
Love + Be Well,
Natalie
