A Quiet Little Dream We Never Expected
There are moments in business that feel almost impossible to process while they are happening.
This was one of them.
When we first started Love + Be Well, everything was handmade in small batches with a very simple goal:
create products that genuinely helped people while staying true to the slower, more intentional life we believed in.
No giant investors.
No massive corporate teams.
No elaborate launch strategies.
Just heart, persistence, and a skincare studio filled with ingredients, ideas, and a lot of late nights.
So receiving the news that The Best Deodorant had been shortlisted for the Pure Beauty Awards UK honestly felt surreal.
A Small Brand From Virginia… Standing Beside Global Beauty Brands
Out of hundreds of entries submitted from beauty brands around the world, The Best Deodorant was selected as a finalist for Best New Natural Product.
And yes…
standing alongside major industry names felt both wildly exciting and slightly unbelievable.
Especially considering this product began as a personal mission to solve a problem so many people quietly struggled with:
finding a natural deodorant that actually worked comfortably in real life.
Without irritation.
Without staining.
Without overpowering fragrance.
Without disappointment.
The Product That Changed Everything For Us
The Best Deodorant became one of those products that customers could not stop talking about once they tried it.
The messages started almost immediately:
people saying they had finally found a natural deodorant they could trust,
people who had given up on clean deodorants entirely,
people shocked they no longer felt self-conscious halfway through the day.
As a founder, there is something deeply meaningful about creating a product that genuinely becomes part of someone’s everyday life.
Especially something as personal as body care.
Recognition We’ll Never Forget
The Pure Beauty Awards are known within the beauty industry for recognizing innovation, efficacy, and thoughtful formulation.
To see our small handmade brand included in that conversation meant more than we can properly put into words.
Not because awards define success.
But because moments like this quietly remind you that thoughtful products, created slowly and intentionally, still matter.
Most Of All, Thank You
None of this would have happened without the incredible support of our customers, community, ambassadors, and longtime supporters who believed in this brand from the beginning.
Every order.
Every review.
Every message.
Every person sharing our products with a friend.
You helped build this.
And whether we win awards or simply continue creating products people genuinely love using each day, that will always be the part that matters most to us.
Love + Be Well,
Natalie
The Natural Deodorant Graveyard
We polled approximately 500 of you on which natural deodorants you have tried and failed you. A total of 44 brands were reported, now that may sound ludicrous, but we certainly believe you, as every single natural deodorant we tried failed us too.
Why We Believe In Pit Detoxing
Let’s talk about something very normal that nobody really wants to talk about:
Pit stink.
Honestly?
Body odor happens.
And despite what perfectly polished beauty marketing may try to convince us otherwise, every body is different.
Stress,
diet,
hormones,
sweat,
environment,
genetics,
hydration,
and even alcohol can all influence how our body smells.
That is simply part of being human.
At Love + Be Well, we have always believed the goal is not obsessing over perfection —
it is supporting the body more naturally and gently instead.
Why Natural Deodorant Can Feel Different At First
One thing many people notice when switching to natural deodorant is that the transition period can feel… frustrating.
Especially if they are used to conventional products that rely heavily on:
aluminum,
heavy fragrance,
or pore-blocking ingredients.
Natural deodorant works differently.
Instead of aggressively shutting down sweat, many plant-based formulas focus more on supporting balance while helping manage odor naturally.
And honestly?
That adjustment period is very real for some people.
Why We Believe In Pit Detoxing
Just like pores on the face can become congested, underarm pores can experience buildup too.
Think:
product buildup,
sweat,
dead skin,
oil,
and environmental debris.
Over time, all of that can leave the underarm area feeling imbalanced.
A pit detox helps refresh the skin by supporting:
- gentle exfoliation
- pore cleansing
- removal of buildup
- healthier skin balance overall
Not harshly.
Not aggressively.
Just supportively.
Step One: Exfoliation
One of the most important parts of pit detoxing is gentle exfoliation.
Dead skin buildup can trap sweat, oil, and debris against the skin, which can contribute to odor and congestion.
Gentle exfoliation helps refresh the skin surface while supporting smoother, healthier-looking underarms overall.
At Love + Be Well, we always lean toward exfoliation that feels nourishing rather than abrasive.
Step Two: Detox Mask
After exfoliation, detox masks help support a deeper reset by helping draw out buildup and impurities from the pores.
Especially when paired with probiotics and barrier-supportive ingredients.
One thing people often notice afterward is that the underarm area simply feels:
fresher,
cleaner,
lighter,
and more balanced.
Not because the body stopped functioning naturally —
but because the skin feels less congested.
Why Probiotics Matter
One thing we continually return to is supporting the microbiome.
Your skin contains beneficial bacteria that help maintain balance naturally.
At Love + Be Well, we especially love probiotic deodorant because it works with the skin rather than constantly overpowering it with harsh ingredients or excessive fragrance.
That softer approach aligns beautifully with how we believe skincare and body care should feel overall.
Sweat Is Not The Enemy
One thing we always want to remind people:
Sweating is normal.
And honestly?
It is healthy.
The goal is not to completely stop the body from functioning naturally.
The goal is helping support healthier balance while feeling fresh and confident at the same time.
There is a big difference.
Lifestyle Plays A Role Too
One thing many people notice is that body odor changes depending on:
diet,
stress,
hydration,
alcohol,
hormones,
exercise,
and overall wellness.
The body is constantly responding to what is happening internally and externally.
That is why we believe wellness and skincare are always connected.
The Kind Of Body Care We Believe In
At Love + Be Well, we are not interested in overly harsh body care routines that leave skin irritated or stripped.
We are interested in helping skin feel:
healthy,
balanced,
comfortable,
supported,
and naturally fresh.
Because caring for the body should feel grounding —
not punishing.
And honestly?
That softer approach usually works far better long term anyway.
Love + Be Well,
Natalie
