Somewhere along the way, natural deodorant developed a reputation.

Crunchy.
Ineffective.
“Smells nice for about twelve minutes.”
Only for people willing to sacrifice smelling fresh in the name of wellness.

And honestly?
We understand why people became skeptical.

A lot of natural deodorants simply were not working consistently for real life.

The irritation.
The staining.
The endless reapplying.
The underarms that somehow smelled worse by noon.

We lived through the natural deodorant graveyard ourselves.

Which is exactly why we became obsessed with creating something better.

Your Underarms Have A Microbiome Too

One thing many people do not realize is that your underarms have their own delicate skin ecosystem.

And when we overload that area with harsh ingredients, overpowering fragrance, or formulas that completely disrupt the skin barrier, things can quickly become unbalanced.

That imbalance often shows up as:
irritation,
itching,
redness,
sensitivity,
odor,
or inflammation.

Healthy skin usually functions best when supported — not constantly attacked.

The underarms are no exception.

Less Harsh Ingredients, More Support

Many conventional deodorants rely heavily on aggressive ingredients or strong fragrance to overpower odor.

Plant-based deodorants take a different approach.

Instead of masking the problem temporarily, thoughtfully formulated natural deodorants work alongside the skin using ingredients that help support balance more gently.

At Love + Be Well, we became especially interested in ingredients like:

• probiotics
• rose water
• witch hazel
• aloe
• mineral salts
• botanical oils

Ingredients chosen not only for effectiveness, but for how they actually feel on the skin long term.

Odor Control Without The Drama

One of the biggest misconceptions about plant-based deodorant is that you must choose between “natural” and “actually works.”

We never accepted that tradeoff.

Our goal with The Best Deodorant was to create a formula that helped support freshness consistently while remaining gentle enough for daily life.

No burning.
No white residue.
No overpowering perfume cloud.
No constant reapplying.

Just clean, comfortable underarms that feel balanced and supported.

Honestly, that should not feel revolutionary — but somehow it still does.

Probiotics Changed Everything For Us

When we began learning more about probiotics and the skin microbiome, something clicked.

What if odor was not simply something to cover…
but something connected to imbalance?

That question completely changed our approach to formulation.

Probiotic-supportive deodorants work more intelligently with the skin rather than trying to aggressively shut it down entirely.

And for many people, that gentler shift makes all the difference.

Better For Your Skin + The Planet

One thing we love about plant-based body care is that it tends to encourage a more thoughtful relationship with what we use daily.

Simpler ingredients.
Less excess.
More intentional choices.

Not perfection.
Just awareness.

Because body care products become part of our routines every single day — and we believe those rituals should feel supportive for both people and the environment whenever possible.

Natural Should Still Feel Luxurious

At Love + Be Well, we never wanted natural products to feel like settling.

We wanted them to feel:
effective,
beautiful,
elevated,
comfortable,
and genuinely enjoyable to use.

Because wellness products should fit beautifully into real life.

And smelling fresh naturally?
That should never feel like too much to ask.

Love + Be Well,
Natalie

We polled approximately 500 of you on which natural deodorants you have tried and failed you. A total of 44 brands were reported, now that may sound ludicrous, but we certainly believe you, as every single natural deodorant we tried failed us too. 

Let’s talk about something very normal that nobody really wants to talk about:

Pit stink.

Honestly?
Body odor happens.

And despite what perfectly polished beauty marketing may try to convince us otherwise, every body is different.

Stress,
diet,
hormones,
sweat,
environment,
genetics,
hydration,
and even alcohol can all influence how our body smells.

That is simply part of being human.

At Love + Be Well, we have always believed the goal is not obsessing over perfection —
it is supporting the body more naturally and gently instead.

Why Natural Deodorant Can Feel Different At First

One thing many people notice when switching to natural deodorant is that the transition period can feel… frustrating.

Especially if they are used to conventional products that rely heavily on:
aluminum,
heavy fragrance,
or pore-blocking ingredients.

Natural deodorant works differently.

Instead of aggressively shutting down sweat, many plant-based formulas focus more on supporting balance while helping manage odor naturally.

And honestly?
That adjustment period is very real for some people.

Why We Believe In Pit Detoxing

Just like pores on the face can become congested, underarm pores can experience buildup too.

Think:
product buildup,
sweat,
dead skin,
oil,
and environmental debris.

Over time, all of that can leave the underarm area feeling imbalanced.

A pit detox helps refresh the skin by supporting:

• gentle exfoliation
• pore cleansing
• removal of buildup
• healthier skin balance overall

Not harshly.
Not aggressively.
Just supportively.

Step One: Exfoliation

One of the most important parts of pit detoxing is gentle exfoliation.

Dead skin buildup can trap sweat, oil, and debris against the skin, which can contribute to odor and congestion.

Gentle exfoliation helps refresh the skin surface while supporting smoother, healthier-looking underarms overall.

At Love + Be Well, we always lean toward exfoliation that feels nourishing rather than abrasive.

Step Two: Detox Mask

After exfoliation, detox masks help support a deeper reset by helping draw out buildup and impurities from the pores.

Especially when paired with probiotics and barrier-supportive ingredients.

One thing people often notice afterward is that the underarm area simply feels:
fresher,
cleaner,
lighter,
and more balanced.

Not because the body stopped functioning naturally —
but because the skin feels less congested.

Why Probiotics Matter

One thing we continually return to is supporting the microbiome.

Your skin contains beneficial bacteria that help maintain balance naturally.

At Love + Be Well, we especially love probiotic deodorant because it works with the skin rather than constantly overpowering it with harsh ingredients or excessive fragrance.

That softer approach aligns beautifully with how we believe skincare and body care should feel overall.

Sweat Is Not The Enemy

One thing we always want to remind people:

Sweating is normal.
And honestly?
It is healthy.

The goal is not to completely stop the body from functioning naturally.

The goal is helping support healthier balance while feeling fresh and confident at the same time.

There is a big difference.

Lifestyle Plays A Role Too

One thing many people notice is that body odor changes depending on:
diet,
stress,
hydration,
alcohol,
hormones,
exercise,
and overall wellness.

The body is constantly responding to what is happening internally and externally.

That is why we believe wellness and skincare are always connected.

The Kind Of Body Care We Believe In

At Love + Be Well, we are not interested in overly harsh body care routines that leave skin irritated or stripped.

We are interested in helping skin feel:
healthy,
balanced,
comfortable,
supported,
and naturally fresh.

Because caring for the body should feel grounding —
not punishing.

And honestly?
That softer approach usually works far better long term anyway.

Love + Be Well,
Natalie

Naming a product “The Best Deodorant” is admittedly a bold move.

But honestly?
After years of researching, testing, reformulating, failing, and trying nearly every natural deodorant available at the time…
the name finally felt earned.

Because this product was never created casually.

It came from necessity.

The Beginning Of The Journey

Back in 2014, after my diagnosis with multiple sclerosis, my entire life changed.

I began looking at wellness through a completely different lens.

What started with food slowly expanded into every area of my life:
household products,
beauty products,
skincare,
and personal care.

I began paying attention to ingredients.
Reading labels differently.
Questioning products I had trusted for years.

And honestly?
Finding truly clean products that actually worked felt almost impossible at the time.

Especially deodorant.

The Natural Deodorant Struggle Was Real

I tried everything.

Natural deodorants that:
stopped working after two weeks,
left rashes,
stained clothing,
burned,
irritated,
or simply did not work at all.

And after enough failed attempts, I kept coming back to one question:

Why do we actually stink in the first place?

Because once I understood the “why,” I realized the solution had to work with the body —
not against it.

We Are Supposed To Sweat

One thing that became very clear to me during my research was this:

Sweating is normal.

The body is designed to sweat.

Many conventional deodorants focus heavily on blocking sweat and overpowering odor with fragrance.

But I wanted to create something different.

Something that supported the skin naturally instead of constantly fighting it.

The Microbiome Changed Everything

The breakthrough came when I began studying the skin microbiome and bacterial balance.

Underarm odor is heavily connected to bacteria balance on the skin.

When the skin’s natural environment becomes imbalanced, odor can increase.

That completely shifted my approach.

Instead of trying to simply mask odor, I focused on supporting healthy bacteria balance using:
live probiotics,
mineral salts,
botanical ingredients,
and pH-supportive formulations.

That became the foundation of The Best Deodorant.

What Makes The Formula Different

At Love + Be Well, we intentionally formulated The Best Deodorant without many of the ingredients people commonly struggle with in natural deodorants.

No baking soda.
No aluminum.
No alcohol.
No heavy residue.
No overpowering fragrance.

Instead, we focused on ingredients that support the skin gently while helping maintain freshness naturally.

The formula includes:

• mineral salts
• rose water
• alcohol-free witch hazel
• cold-pressed aloe
• live probiotics
• essential oils

Simple ingredients working together intentionally.

Why People Connected With It

What surprised me most after launching The Best Deodorant was how many people shared the exact same frustrations I had experienced myself.

People were exhausted from:
constant irritation,
wasted money,
failed natural deodorants,
and products that made them feel uncomfortable in their own skin.

That is why this product became so much bigger than deodorant for us.

It became about helping people feel confident again while still aligning with cleaner living choices.

The Philosophy Behind Everything We Create

At Love + Be Well, every product begins with the same intention:

Create something supportive, nourishing, and thoughtfully formulated without compromising on performance.

Because clean beauty should still work beautifully.

And honestly?
People should not have to choose between effectiveness and ingredients they feel good about using daily.

The Kind Of Wellness We Believe In

One thing I have learned throughout this journey is that wellness is deeply personal.

For me, ingredient awareness became non-negotiable.

Not from fear —
but because I know firsthand how deeply the body can respond to what we consume and surround ourselves with.

That awareness shaped this entire company.

And it continues guiding every formula we create today.

Love + Be Well,
Natalie