From Natalie

“Thoughts on skincare, wellness, graceful aging + living well.”

Supporting Skin Naturally In The Age Of Overdone Beauty

Supporting Skin Naturally In The Age Of Overdone Beauty

Beauty trends have changed dramatically over the years.

Lately, it feels like medi spas and cosmetic procedures are everywhere — promising instant plumpness, lifted features, and perfectly smooth skin overnight.

And honestly?
We understand the appeal.

Most people simply want to feel refreshed, vibrant, and comfortable in their skin.

But at Love + Be Well, we have always leaned toward a softer approach to beauty.

One rooted more in:
hydration,
skin health,
nourishment,
and supporting graceful aging naturally over time.

Not perfection.
Not frozen skin.
Not chasing trends that erase every expression.

Just healthy skin that still looks beautifully alive.


Why Hyaluronic Acid Became Such A Favorite

There is a reason hyaluronic acid became one of the most loved skincare ingredients in recent years.

It helps the skin hold onto hydration beautifully.

When skin is well hydrated, it tends to appear:
plumper,
smoother,
more radiant,
and more refreshed overall.

Not because it changes who you are —
but because hydrated skin simply looks healthier.

And honestly?
That natural glow feels timeless.


Skin Naturally Changes Over Time

As we age, the skin naturally loses hydration, elasticity, and some of its youthful bounce.

Sun exposure,
stress,
environmental damage,
and daily life all contribute over time too.

At Love + Be Well, we are not interested in fighting aging aggressively.

We are much more interested in supporting the skin gently so it continues looking:
healthy,
hydrated,
comfortable,
and radiant at every age.

That shift in perspective changes everything.


Hydration Is Often More Powerful Than People Realize

One thing we notice often is that dehydrated skin can exaggerate the appearance of:
fine lines,
dullness,
tightness,
and loss of glow.

Sometimes the skin does not need more correction.
It needs more hydration and barrier support.

That is why we love pairing ingredients like:

  • hyaluronic acid
  • aloe
  • rose water
  • nourishing facial oils
  • probiotic toners

Together they help support healthier-looking skin without overwhelming it.


Watermelon Glow Became A Perfect Example

Our Watermelon Glow Serum quickly became one of those products people fall in love with because it leaves the skin looking:
fresh,
dewy,
hydrated,
and alive.

Inside, watermelon hydrosol and hyaluronic acid work together beautifully to help support hydration while creating that luminous healthy-looking glow people are constantly chasing.

Not heavy.
Not greasy.
Just radiant skin that feels well cared for.


Facial Oils + Nourishing Creams Matter Too

Hydration alone is only part of the story.

The skin also needs moisture and barrier support to help hold hydration in.

That is why we love layering:
facial oils,
rich creams,
and moisture-supportive ingredients alongside hydration-focused products.

Healthy skin barriers tend to glow differently.

Calmer.
Softer.
More resilient.


Supporting Lips Naturally Too

One thing people often forget is that lips lose moisture and fullness over time too.

And honestly?
Overfilled lips rarely align with the softer beauty aesthetic we personally love.

That is why we lean toward nourishing lip rituals using ingredients like:
honey,
beeswax,
vitamin E,
and gentle exfoliation to help support softer, smoother, healthier-looking lips naturally.

Subtle support often feels the most beautiful long term.


The Kind Of Beauty We Believe In

At Love + Be Well, we believe beauty should still look human.

Skin should still move.
Smile lines should still exist.
Expression should still feel alive.

We are much more interested in helping skin feel:
hydrated,
supported,
comfortable,
and radiant…

than aggressively chasing impossible perfection.

Because truly healthy skin tends to glow in a way nothing artificial can fully recreate.

And honestly?
That softer kind of beauty never goes out of style.

Love + Be Well,
Natalie



A Simple Skincare Routine For Aging Skin

A Simple Skincare Routine For Aging Skin

One of the most comforting rituals we return to daily is skincare.

Not because we are chasing perfection.
Not because we are trying to erase every line or expression.

But because caring for the skin can feel grounding.

A pause at the beginning and end of the day.
A reminder to slow down.
A ritual of caring for ourselves consistently over time.

And as skin changes with age, the routine often needs to evolve too.

At Love + Be Well, we believe skincare for aging skin should focus less on aggressively “fighting” age…
and more on supporting the skin beautifully through every stage of life.


Your Skin Changes — Your Routine Should Too

One thing we notice often is that many people continue using the exact same skincare routine for years, even when their skin has changed completely.

But skin evolves constantly through:
age,
stress,
hormones,
weather,
lifestyle,
sleep,
hydration,
and environment.

A good skincare routine should feel adaptable and supportive rather than rigid and overwhelming.

Healthy skin is rarely created through extremes.

It is usually built through consistency and nourishment.


Layering Skincare Properly Matters

One of the easiest ways to improve a skincare routine is understanding product layering.

In general, skincare works best when applied from:
lightest to richest textures.

Hydrating watery products first.
Then serums.
Then creams and oils to help seal everything in.

This allows the skin to absorb hydration effectively while still receiving the moisture and barrier support it needs afterward.


Cleansing Should Feel Gentle

Healthy skin begins with cleansing — but cleansing should never leave the skin feeling stripped or tight.

At Love + Be Well, we especially love cleansing oils because they help remove:
makeup,
sunscreen,
oil buildup,
and impurities…

while still supporting the skin barrier gently.

As skin matures, this becomes even more important because overly harsh cleansing can quickly leave the skin feeling:
dry,
reactive,
or depleted.

Clean skin should still feel comfortable.


Masks As Supportive Treatments

Face masks do not need to become an aggressive “fix everything” step.

We think of them more as supportive treatments for moments when the skin needs extra care:
hydration,
clarity,
calming,
or nourishment.

One reason we love probiotic masks is because they help support balance within the skin barrier and microbiome while still feeling incredibly gentle.

That balance becomes especially important for aging or sensitive skin.


Hydration Is One Of The Most Important Steps

Hydrated skin tends to look:
brighter,
softer,
smoother,
and more radiant overall.

That is one reason hyaluronic acid became such a staple within modern skincare.

We especially love pairing hydration-focused products like Watermelon Glow Serum with nourishing creams and facial oils for layered support.

Hydration alone is beautiful.
But hydration sealed into a healthy skin barrier is where the real glow happens.


Moisture + Protection Matter Too

As skin matures, maintaining moisture becomes increasingly important.

Rich creams, nourishing oils, and supportive ingredients help protect the skin barrier while reducing the feeling of dryness or tightness many people begin noticing over time.

Ingredients like:
rose oil,
beeswax,
coconut oil,
probiotics,
and botanical oils…

can help skin feel softer, calmer, and more supported overall.

Not overly processed.
Not overworked.
Just healthy.


The Goal Is Healthy-Looking Skin

At Love + Be Well, we are not interested in obsessively chasing every line or wrinkle.

We are interested in skin that looks:
alive,
hydrated,
rested,
radiant,
and beautifully cared for.

Because truly healthy skin has a glow that feels different.

More natural.
More timeless.
More human.

And honestly?
That kind of beauty tends to age the most gracefully of all.

Love + Be Well,
Natalie

Why Beauty Oils Became A Staple In Our Routine

Why Beauty Oils Became A Staple In Our Routine

 

Graceful Aging Begins With Gentle Rituals

Graceful Aging Begins With Gentle Rituals

 

Natalie Shultz White founder be well company

The Year I Let My Hair Go Gray

Stopping coloring my hair was one of the most personal decisions I have ever made.

And honestly?

As I approach the one-year mark, my only regret is not doing it sooner.

At first, it felt terrifying.
Then empowering.
Then emotional.
Then freeing in ways I never expected.

What began as a clean living decision slowly became something much deeper.

It became a relationship with myself.


Why I Decided To Stop Coloring My Hair

Years ago, after my diagnosis with multiple sclerosis, I began looking at every area of my life differently.

Food was the first thing that changed.
Then skincare.
Household products.
Beauty products.
Daily habits.

Little by little, I began reducing my toxic load where I could.

Not perfectly.
Just intentionally.

And eventually, that led me to hair color.

Once I started learning more about conventional dyes and ingredients, I knew deep down it was something I would eventually have to face.

But honestly?
It took me a full year to mentally prepare myself.

Because if I am being real…
hair color felt like my one “give me.”

The thing I was not ready to release yet.

Until one day, I was.


The Emotional Side Nobody Talks About

Choosing to stop coloring my hair was not just about hair.

It challenged the way I viewed aging,
beauty,
womanhood,
and myself.

Because somewhere along the way, many of us absorbed the message that aging was something to hide.

Something to fight.
Correct.
Cover.
Delay.

Gray hair became tied to fear instead of wisdom.

And letting mine grow in forced me to sit with all of that emotionally.


There Were Hard Days

I wish I could say it was effortless and empowering every single day.

It was not.

There were moments I almost gave up.

Moments I stared in the mirror feeling unsure of myself.
Moments I questioned whether I would still feel beautiful.
Moments I almost ran to buy hair dye again.

But those hard days ended up teaching me the most.

Because every time I stayed committed to myself, something inside me softened and healed a little more.


Something Beautiful Happened

Over time, my relationship with myself began changing.

The gray hairs I once feared slowly became something I appreciated.

I started calling them my sparkles.

I became more comfortable in my skin than I had ever been before.

Not because I suddenly looked younger.
But because I stopped viewing aging as something shameful.

And honestly?
That shift changed everything.


The Beginning Of The Graceful Aging Conversation

This journey also deeply shaped the direction of Love + Be Well.

It became part of why we moved away from harsh “anti-aging” messaging entirely.

Because I no longer wanted to fight myself.

I wanted skincare to feel:
supportive,
nourishing,
healthy,
and graceful.

Not fear-driven.

The goal became helping women feel beautiful at every age —
without apology.


My Mother Helped Shape This Too

Watching my own mother embrace her gray hair after her cancer journey impacted me deeply too.

She survived so much with incredible strength and softness.

And seeing her step into herself naturally reminded me that beauty does not disappear with age.

If anything, it deepens.

There is something incredibly beautiful about women who stop hiding themselves and begin fully inhabiting who they are.


Graceful Aging Is Personal

One thing I want to say clearly:

This was my personal decision.

There is absolutely no judgment toward anyone who colors their hair.

None.

That is the beauty of all of this —
we each get to decide what feels aligned for us personally.

And that freedom matters.


Looking Forward

This journey surprised me in the best ways.

What began as a wellness choice slowly became:
self-acceptance,
confidence,
freedom,
and peace.

And honestly?
I think that kind of beauty radiates differently.

So if you are somewhere in the middle of your own gray hair journey —
hang in there.

The emotional transformation happening underneath it all may become the greatest gift of all.

Love + Be Well,
Natalie

Why We Created The Best Deodorant

Why We Created The Best Deodorant

For years, natural deodorant felt like one of those products people wanted to love… but quietly struggled with.

Too irritating.
Too drying.
Too heavily fragranced.
Too inconsistent.
Too many white stains on black clothing.
Too many products that worked beautifully for a week… until suddenly they didn’t.

And honestly?
We were frustrated too.

So instead of continuing to search for the perfect natural deodorant, we decided to create it ourselves.


The Goal Was Never Just “Natural”

When we began formulating The Best Deodorant, we were not interested in simply making another trendy clean beauty product.

We wanted to solve the actual problem.

A natural deodorant that:
worked consistently,
felt comfortable on sensitive skin,
did not sting,
did not stain clothing,
and fit seamlessly into everyday life.

Simple goals.
Surprisingly difficult to achieve.


A Different Approach To Odor

After years of researching ingredients and testing formulas, founder Natalie Shultz realized something important:

Most natural deodorants focus heavily on covering odor after it already exists.

But what if the focus shifted toward supporting balance on the skin instead?

That change in perspective became the foundation for The Best Deodorant.

Instead of relying on overpowering fragrance or harsh ingredients, the formula was designed to work more intelligently and gently with the body.


Two Years Of Formulating

This was not an overnight product launch.

The formula behind The Best Deodorant took nearly two years of testing, reformulating, refining, and real-life wear testing before Natalie felt confident enough to release it.

Because at Love + Be Well, products are never rushed simply to follow trends.

They are created slowly, intentionally, and only released when they genuinely feel ready.


The Response Was Immediate

Shortly after launching, messages began pouring in from customers who had nearly given up on natural deodorant completely.

People who had tried everything.
People frustrated by irritation.
People tired of products that stopped working after a few weeks.
People who wanted something that felt both effective and gentle.

Hearing those stories has remained one of the most meaningful parts of creating this product.


Natural Products Should Still Feel Luxurious

One thing we believe deeply is this:

Choosing natural products should never feel like settling.

Natural skincare and body care can still feel elevated, beautiful, effective, and thoughtfully made.

That philosophy lives inside every product we create — especially The Best Deodorant.

Because caring for yourself should feel simple, supportive, and quietly luxurious.

Not complicated.

Not irritating.

Not overwhelming.

Just beautifully functional.

Love + Be Well,
Natalie

 

Why We Love Fruit Enzymes In Skincare

Why We Love Fruit Enzymes In Skincare

Vitamins.
Minerals.
Probiotics.
Fruit enzymes.

Honestly?
The line between skincare and nourishment is becoming beautifully blurred.

And at Love + Be Well, we absolutely love that.

Because feeding the skin should feel just as intentional as feeding the body.

The skin is living tissue after all.

So it only makes sense that ingredients sourced from nature can support it beautifully.


Skincare Is Beginning To Look More Like Nutrition

Over the years, skincare trends have started sounding more and more like wellness conversations.

Collagen.
Coconut oil.
Probiotics.
Antioxidants.
Superfoods.

And honestly?
That shift makes sense to us.

At Love + Be Well, we have always believed skincare should focus on:
nourishment,
support,
hydration,
and feeding the skin what it truly needs.

Not stripping it raw.


What Are Fruit Enzymes?

Fruit enzymes are naturally derived exfoliating compounds found in certain fruits and plants.

When used in skincare, they help gently loosen and dissolve dead skin buildup sitting on the surface of the skin.

Think:
smoother texture,
brighter tone,
and fresher-looking skin —
without the aggressive feeling harsh exfoliants can sometimes create.


Why We Prefer Plant-Based Enzymes

One thing we especially love about plant enzymes is how gentle they can be on the skin barrier compared to more aggressive exfoliating methods.

Fruit enzymes help encourage natural exfoliation while still supporting the skin’s protective barrier and microbiome.

That balance matters deeply to us.

Because healthy glowing skin is not about damaging the skin into submission.

It is about supporting it intelligently and consistently.


The Problem With Overdoing Acids

At Love + Be Well, we personally believe many people are over-exfoliating their skin.

Strong acids,
aggressive peels,
harsh scrubs,
and treatments that leave the skin burning or irritated can sometimes weaken the skin barrier over time.

And honestly?
Anything causing significant burning, irritation, or chronic inflammation should always be approached thoughtfully.

The skin thrives when supported gently.

Not constantly stressed.


Enzymes Help Reveal Fresh Healthy Skin

Fruit enzymes work by helping dissolve the “glue” that keeps dead skin cells clinging to the surface.

This allows dull skin buildup to shed more naturally, revealing:

  • smoother skin
  • brighter tone
  • softer texture
  • healthier radiance

Many people also find enzyme-based skincare supportive for:

  • congestion
  • uneven texture
  • dullness
  • breakouts
  • graceful aging support

Supporting The Skin Barrier Always Comes First

At Love + Be Well, protecting the skin barrier is one of our biggest skincare philosophies.

Because glowing skin is often balanced skin.

Calm skin.
Supported skin.
Hydrated skin.

And when the microbiome and skin barrier stay healthier, the skin naturally tends to function better overall.


Fruit Enzymes + Probiotics = A Beautiful Pairing

One thing we especially love is combining:
plant enzymes,
probiotics,
hydration,
and nourishing botanicals together.

That synergy creates skincare that feels supportive rather than aggressive.

The goal is not stripping the skin raw.

The goal is helping healthy skin emerge naturally.


A Gentler Path To Radiance

At Love + Be Well, we believe skincare should feel nourishing, grounding, and supportive.

Not punishing.

And honestly?
Some of the most beautiful results often come from gentler consistency rather than aggressive treatments.

So if your skin has been feeling stressed, overworked, or reactive —
it may simply be asking for a softer approach.

Love + Be Well,
Natalie

Celery Juice, Wellness Trends & Learning to Trust Yourself Again

Celery Juice, Wellness Trends & Learning to Trust Yourself Again

Every few months it seems like the wellness world discovers a new miracle.

A powder.
A drink.
A supplement.
A protocol.
A food suddenly crowned the answer to everything.

And somewhere along the way, wellness started feeling less like caring for ourselves…
and more like chasing the internet’s latest obsession.

Celery juice has definitely had its moment.

And honestly?
Of all the wellness trends floating around social media, this one is fairly harmless.

Celery itself is a beautiful food. It contains water, minerals, antioxidants, and fiber when eaten whole. A fresh green juice can absolutely feel refreshing and nourishing as part of a balanced lifestyle.

But we also think it is important to say this:

No single food is going to save your life, heal every symptom, reverse aging, clear all skin issues, balance your hormones, calm your nervous system, and spiritually transform you by Tuesday.

Despite what Instagram may promise.


Wellness Does Not Need To Feel Extreme

One thing we have learned over the years is that health usually looks much less dramatic than the internet makes it seem.

It often looks more like:
consistent meals,
sleep,
movement,
hydration,
fresh air,
whole foods,
stress management,
and small daily rituals that help you come back to yourself.

Not panic-buying celery because someone online said it contains magical undiscovered healing salts.

(We can laugh a little.)


Whole Foods Tend To Win

If you love celery juice, drink it.

Enjoy it because it makes you feel refreshed or helps you get more greens into your day. There is nothing wrong with that.

But whole foods tend to nourish us more completely.

Whole celery contains fiber and tends to be more filling and supportive overall than stripping everything down into another hyper-optimized wellness drink.

We often come back to a very simple philosophy around food:

less obsession,
more nourishment.


The Problem With Wellness Online

Social media has made it incredibly easy to confuse influence with expertise.

And unfortunately, wellness spaces can sometimes leave people feeling fearful around food instead of connected to it.

At Love + Be Well, we prefer a slower and more grounded approach.

One that leaves room for:
common sense,
intuition,
science,
joy,
and flexibility.

Because stress and obsession rarely create the kind of glow people are actually looking for either.


A Softer Way To Care For Yourself

You do not need to constantly chase the next trend to support your health beautifully.

Sometimes wellness looks like:
eating your vegetables,
drinking enough water,
making dinner at home,
getting sunlight,
wearing your sunscreen,
using skincare you love,
and learning to trust your body again.

Simple can still be powerful.

Maybe even more powerful.

And if celery juice becomes part of that rhythm for you?
Wonderful.

Just let it be one small piece of the picture —
not the entire personality.

Love + Be Well,
Natalie



Your Skin Probably Wants Less

Your Skin Probably Wants Less


Beauty Should Never Require Harm

Beauty Should Never Require Harm

There is something deeply unsettling about the idea that beauty could come at the expense of harm.

And yet, animal testing still exists within the beauty industry today.

For many people, cruelty-free skincare feels like a modern standard that should already exist across the board. But unfortunately, many large beauty companies still sell products connected to animal testing in some form — whether through ingredients, finished products, or testing requirements tied to certain global markets.

At Love + Be Well, we have always believed skincare should feel nurturing from beginning to end.

For your skin.
For your home.
For the people making it.
And for the animals who share this world with us.


A Softer Approach To Beauty

When we began creating products nearly a decade ago, one thing felt very clear:

We did not want to build beauty products disconnected from compassion.

The entire philosophy behind Love + Be Well has always centered around caring gently — for ourselves and for the world around us.

Handmade skincare.
Natural ingredients.
Small batches.
Intentional choices.

Not because perfection exists, but because thoughtful living matters.


What Cruelty-Free Really Means

Cruelty-free skincare means products and ingredients are developed without testing on animals.

And while many people assume all skincare works this way now, that is unfortunately not always the case within the beauty industry.

As consumers, we often have more influence than we realize.

Every purchase becomes a small vote for the kind of world we want more of.


Why We Lean Toward Natural Ingredients

We have always been drawn to ingredients that feel recognizable and grounding.

Botanical oils.
Plant butters.
Minerals.
Herbs.
Probiotics.
Ingredients that have been used and trusted for generations.

Not because “natural” automatically means perfect — but because there is something comforting about skincare that feels connected to the earth rather than engineered to extremes.

Our products are made without parabens, synthetic fragrance, or unnecessary fillers. We believe skincare can feel luxurious while still remaining simple, thoughtful, and gentle.


Beauty That Feels Good In Every Way

One thing we think about often is this:

Skincare is a daily ritual.

These products live on our bathroom counters, our bedside tables, our skin, our hands. They become part of our everyday lives in quiet ways.

So choosing products that align with your values can feel surprisingly meaningful.

Not performative.
Not perfect.
Just intentional.


Small Choices Add Up

No single purchase changes the world overnight.

But small choices layered over time do matter.

Supporting cruelty-free brands, reading labels more carefully, slowing down before purchasing impulsively, choosing quality over excess — all of those small decisions create ripple effects.

At Love + Be Well, every product we create is made with that mindset.

Natural.
Handmade.
Cruelty-free.
Created slowly and thoughtfully.

Because beauty should never require harm to exist.

Love + Be Well,
Natalie



Why We Love Probiotics For Skin

Why We Love Probiotics For Skin

Summer Skin, Sunlight & A More Balanced Approach

Summer Skin, Sunlight & A More Balanced Approach

There is something beautiful about summer skin.

Freckles appearing.
Sunlight warming your shoulders.
Salt air.
Bare skin.
Long evenings outside.

But summer is also the season when skin tends to need a little more support.

More hydration.
More protection.
More gentleness.

Because while sunshine can feel beautiful for the soul, too much exposure can leave skin feeling overwhelmed, dehydrated, inflamed, and prematurely stressed over time.

At Love + Be Well, we believe in approaching summer skincare with balance instead of fear.

Not hiding from life.
Not obsessing over perfection.
Just supporting the skin thoughtfully while still enjoying the season.


Spend Less Time In Harsh Midday Sun

One of the simplest things you can do for your skin is learning when to seek shade.

We love fresh air and sunshine, but prolonged direct exposure during the hottest part of the day can be especially hard on the skin.

Summer skin tends to do best with:
morning walks,
late afternoon light,
wide-brim hats,
linen clothing,
and slowing down enough to listen when your body has had enough sun.

Simple rhythms often work beautifully.


Protect Skin Thoughtfully

There is a lot of noise and fear online around skincare and sun protection.

At Love + Be Well, we believe in thoughtful, informed choices and supporting the skin gently and consistently.

We personally prefer mineral-based sunscreens and simpler ingredient lists whenever possible, while also relying on practical daily habits like hats, sunglasses, protective clothing, and shade.

No product replaces common sense and moderation.

And no single product should create panic either.


Don’t Forget The Small Areas

Summer sun tends to hit the places we forget most:

  • lips
  • ears
  • neck
  • chest
  • scalp
  • tops of feet
  • hands

These areas often show signs of sun exposure first over time, especially as skin matures.

A little extra care goes a long way.


Hydration Changes Everything

Hydrated skin simply functions better.

One of the biggest shifts we notice during summer is how quickly skin can become dehydrated from:
sun exposure,
heat,
travel,
salt water,
air conditioning,
and simply being outdoors more often.

Drink your water.
Eat water-rich foods.
Mist your skin often.
Use lighter hydrating layers instead of overly heavy products.

Summer skincare usually works best when it feels breathable.


Soothe Skin Gently

Sometimes despite our best efforts, skin still gets a little too much sun.

When that happens, we believe in responding gently instead of aggressively.

Cool showers.
Hydration.
Lightweight moisture.
Rest.
Minimal irritation.

Skin tends to recover best when supported calmly rather than overloaded with too many products all at once.


Check In With Your Skin Regularly

One of the most underrated forms of skincare is simply paying attention.

Notice changes.
Notice irritation.
Notice dryness.
Notice new spots or sensitivities.

Healthy skin is not about obsessing over every tiny imperfection — but becoming familiar enough with your skin to recognize when something feels different.

That awareness matters.


Summer Skin Should Still Feel Like Skin

We are not interested in “perfect” summer skin.

We are interested in healthy skin.
Comfortable skin.
Supported skin.
Skin that looks alive.

The kind of skin that comes from consistency, hydration, nourishment, protection, and enjoying your life without constantly fighting your reflection.

And honestly?
That glow tends to feel the most beautiful anyway.

Love + Be Well,
Natalie