Natalie White, CEO + Founder
Natalie's role as a loving wife and mother adds a profound dimension to her journey as a CEO + serial entrepreneur in the health-centric industry, underscoring her commitment to creating a better world for her family and all those she touches through her products + lifestyle.
As a seasoned Senior Executive and Entrepreneur, dedicated to igniting health-centric brands, she has a track record of founding and co-founding three successful healthy living brands in the past decade. One of which earned a spot on the Inc. 5000 list, she is a true trailblazer in the industry.
Founder and CEO of Love + Be Well by Natalie in January 2017, Natalie has been on a mission to redefine skincare. Her boutique luxury skincare brand is powered by nature and probiotics, offering hyper-fresh, small-batch products designed to nourish your skin. Her inspiration for this venture arose from her battle with Multiple Sclerosis in 2014. Natalie embarked on a journey to reverse her MS using clean whole foods and discovered the alarming lack of regulation in the natural skincare industry. This led her to create a truly clean skincare line, believing that what we put on our skin matters just as much as what we consume. Love + Be Well stands as a beacon of clean, healthy, effectiveness for graceful aging.
Natalie was also the visionary + co-founder behind the Healthy Human brand landing on INC. 5000, the official producer of high-performance stainless steel water bottles firmly entrenched in the realm of healthy living. After her MS diagnosis, hydration became paramount in her quest for a healthier lifestyle. Unhappy with the available options in the market, she embarked on a mission to design the ultimate stainless steel water bottle, setting a new standard for safe and sustainable hydration. Natalie’s commitment to quality, safety, and sustainability has garnered recognition, including patents, trademarks, and accolades as a pioneering product in the space. She has since sold her share to her former business partner and gone all in on Love + Be Well by Natalie.
Before her current endeavors, Natalie served as a partner and CMO of Graw Foods, a Charleston-based healthy snack company. Under the leadership of her husband Mitch White, Graw Foods produced raw dehydrated granola bars and nut mixes while also co-packing for other health-focused brands. Their products reached consumers nationwide, earning a presence in esteemed retailers like Whole Foods and EarthFare.
Natalie is a dynamic figure at the intersection of culinary creativity and holistic well-being. With a fervent passion for nutrition and a knack for crafting mouthwatering, health-conscious recipes, Natalie has garnered acclaim as a renowned healthy recipe developer on mssavedmylife.
As a sought-after speaker, Natalie has taken center stage at health and wellness events across the U.S. Her inspiring, authentic talks shed light on the art of nourishing both body and soul, inspiring others to embrace food is medicine.
Natalie’s unwavering dedication to health and well-being is not only evident in her own journey but in her profound impact on the health-centric brands she has nurtured. Her story is one of resilience, innovation, and a deep-seated commitment to making the world a healthier place.
Mitch, COO + Partner
Mitch White: An Entrepreneurial Journey Rooted in Health and Wellness
Mitch, a seasoned serial entrepreneur and former YPO member, currently serves as a Partner & COO of Love + Be Well by Natalie. His remarkable journey has spanned the realms of sports, business, and health advocacy, making him a formidable force in the world of wellness.
From Tennis to Business:
Mitch's journey began in the world of tennis, where he not only briefly played professionally but also coached students at all skill levels. His expertise led him to serve as the Director at several prestigious tennis facilities. It was during this phase of his life that he discovered a passion for entrepreneurship, culminating in the launch of his first company, Topspin Unlimited.
Lessons from Sports to Entrepreneurship:
The discipline, dedication, and determination cultivated through years of sports training became the cornerstones of Mitch's entrepreneurial career. These values guided him as he transitioned into the business world, enabling him to thrive as an executive and business owner.
A Life-Changing Experience:
Mitch's deep-seated interest in the power of food as medicine was sparked by a pivotal moment when his father overcame life-threatening cancer through radical lifestyle and dietary changes. This awakening led him to invest in a small start-up natural food business in Charleston, SC, in 2009, immersing himself in the intricacies of the health food and snack industry.
The Graw Foods Success:
In 2010, Mitch assumed the role of CEO at Graw Foods and, along with his wife Natalie, relocated to Charleston. They dedicated themselves to growing this unique manufacturing business. Over the next four years, Graw Foods flourished, gaining shelf space in over 1000 stores nationwide, including prestigious retailers like Whole Foods Market and the Earth Fare chain.
A Turning Point:
In 2014, Natalie received a life-altering diagnosis of Multiple Sclerosis (MS) after experiencing a year of declining health, eventually leaving her bedridden and largely incapacitated. Desperate for answers, they discovered a doctor who had reversed her own debilitating MS through a clean eating and living protocol when conventional drug treatments had failed.
A Lifestyle Transformation:
Natalie and Mitch embraced this clean lifestyle, and within six months, Natalie experienced a miraculous recovery, regaining full functionality. This transformative experience led Mitch to commit his life to the mission of empowering people to take charge of their health and wellness through clean eating and living.
Creating a Wellness Platform:
Mitch, along with his Graw Foods business partner Ken Immer, embarked on a journey to develop a lifestyle protocol that would serve as a platform for individuals and wellness coaches seeking a healthier way of life. They founded Culinary Health Solutions, which provided a software platform and coaching methodology to corporate wellness programs across the country.
A Fortune 5000 Venture:
In 2016, Mitch was invited by Natalie and her business partner to assume the role of CFO & COO at their highly successful Fortune 5000 company, Healthy Human. In this interim position, he continued to expand Culinary Health Solutions, impacting thousands of employees with their wellness programs.
Love + Be Well by Natalie:
Natalie's venture into the skincare industry with Love + Be Well prompted her to invite Mitch to join her in growing the brand. He accepted the invitation, putting Culinary Health Solutions on hold. Their collaborative efforts over the years have encompassed keynote speaking, panel discussions at wellness events, and private coaching for high-net-worth individuals that included 1-2 week “live in” sessions providing valuable insights into clean living and eating that included meal prep, cooking, lifestyle habit evaluation and daily practices among other things. After 6 years as an online brand they decided in was time to open a retail shop and start expanding the brand into other lifestyle offerings.
A Flagship Store and Beyond:
Today, Mitch and Natalie have opened their flagship Love + Be Well store in downtown Old Town Warrenton, Virginia. With a shared commitment to health and wellness, they are on a mission to bring these principles to the Warrenton community and beyond.
Family, Fur Babies, and a Shared Vision:
Raising three adult children together and currently nurturing two lovable dogs, Charlie and Ginny, Mitch and Natalie embrace their new journey of promoting health and wellness. They plan to continue expanding their online presence with Love + Be Well by Natalie, firmly believing that everyone possesses the ability to take charge of their health and well-being.
Join Mitch and Natalie on this transformative journey towards a healthier, happier life.